SEO for Luxury Home Builders in Melbourne
Objective
House Sanctuary Builders, Melbourne’s top renovation company, aimed to boost online visibility and attract local clients by improving search rankings and local search presence, as well as resolving technical SEO issues.
Customer Case Study: House Sanctuary Builders
This case study illustrates how technical optimisation and local SEO strategies greatly improved House Sanctuary Builders’ online presence. They achieved better search engine rankings and heightened local customer engagement throughout Melbourne.
Overview: House Sanctuary Builders, a premier renovation company in Melbourne, sought to enhance their online presence. They aimed to improve search engine rankings, increase local search visibility, and address technical SEO issues.
Challenge: The company faced low online visibility and struggled to rank well in search engine results. They also needed to boost their local search presence and resolve technical SEO issues affecting site performance.
Solution: We implemented white label SEO services, including technical optimisation, local SEO strategies, and guest post outreach. This approach involved enhancing local search listings, fixing technical issues, and improving overall search engine rankings.
Technical Optimisation
Challenge: Technical issues affecting site performance.
Solution: We fixed technical SEO issues like site speed and mobile responsiveness. Additionally, we improved local search listings and executed guest post outreach to boost rankings.
Plugins Used/Optimised: We used plugins such as Google Reviews Widget, Max Mega Menu, and Yoast Plugin to improve the website’s functionality and SEO performance.
Google Reviews Widget: Boosts credibility with visible customer feedback.
Max Mega Menu: Enhances navigation with customisable, user-friendly menus.
Yoast Plugin: streamlines meta tag management and improves readability and SEO.
Guest Post Outreach
We implemented a targeted guest post outreach strategy, securing high-quality backlinks from relevant industry sites. By crafting engaging content, we enhanced House Sanctuary Builders’ domain authority and boosted both referral traffic and visibility.
Local SEO
Challenge: House Sanctuary Builders struggled to rank prominently in local search results.
Solution: We optimised local search listings and improved their GBP. We also created localised content and built local citations to enhance their visibility in local searches. This increased their value in Melbourne based search results and attracted more local clients.
Results
Customer Success Metrics: With our advanced SEO strategies and white label services, House Sanctuary Builders saw increased local traffic, improved search engine rankings, and a stronger online presence across Melbourne.
Improved Authority Score: With an Authority Score of 17, the website is considered to have a reasonable level of authority and trust in its domain.
Increased Organic Search Traffic: The site experienced a 14% increase in organic search traffic, now reaching 2.8K visitors per month. This growth suggests effective SEO strategies and higher visibility in search results.
Growing Backlink Profile: With 1.4K backlinks from 352 referring domains, the site is building a robust link profile, which contributes to its improved search engine ranking and online authority.
