SEO for Electric Wheelchairs eCommerce Website

Project Overview

AbbiCare is an Australian NDIS approved My Aged Care package provider for lightweight mobility or folding power wheelchairs, electric rollators and walkers, and panic safety alarms for the elderly. They have become one of Australia’s trusted specialists in lightweight mobility power wheelchairs, known for offering value for money, listening to customer’s needs, and maintaining transparency.

Challenges and Solutions

Complex Product Listings

Challenge: Managing a diverse range of products with various specifications and customisation options.

Solution: Advanced product filters and attributes were implemented in WooCommerce, allowing customers to easily find and configure products to their needs.

Technical Optimisation

Challenge: Achieving high visibility in search engine results.

Solution: Comprehensive keyword research was conducted, and on-page SEO strategies, including optimised meta tags, descriptions, and content marketing through a blog, were implemented.

AbbiCare Technical SEO

Plugins Used/ Optimised: We used plugins like Ocean WP and Rank Math, along with Organisation Schema markup, to improve the website functionality and SEO performance.

Ocean WP enhanced website speed and responsiveness.

Rank Math improved on-page SEO and keyword optimisation.

Organisation Schema increased search visibility and credibility.

Outcomes

Increased Online Sales: Achieved substantial growth in online sales and enhanced customer engagement.

Improved Customer Satisfaction: An enhanced user experience resulted in higher customer satisfaction and increased repeat business.

Seamless Scalability: The website’s architecture supports easy scalability, enabling the addition of new products and features as needed.

Results: The collaboration between AbbiCare and Outsource SEO Australia resulted in significant improvements to the company’s online presence, visibility, and business outcomes.

Customer Success Metrics: AbbiCare was able to improve its local traffic, increase its rankings on search engines, and establish a strong online presence in Australia with the help of Outsource SEO Australia’ website optimisation for search engines.

The organic search traffic has increased significantly by 186%, reaching 2.1K visitors.

Australia’s traffic share for the website has reached 20%, contributing 418 visitors and 418 keywords.