SEO for Chemist & Pharmacy Shop in Sydney
Objective
Optimised the website of Blooms The Chemist, a trusted pharmacy brand in Australia, to expand its reach and visibility, particularly in local markets, using various techniques such as local SEO, technical SEO, and keyword research.
Customer Case Study: Blooms The Chemist
This customer case study highlights how optimising the website of Blooms The Chemist increased its search engine rankings and visibility in the Australian market.
Overview: Blooms The Chemist, an Australian pharmacy with over 40 years of experience, offers a wide range of health and wellness products. As their online presence continued to grow, they sought to broaden their reach and enhance visibility, especially in local markets.
Challenge: Blooms The Chemist faced tough competition in the pharmaceutical sector, both online and locally. Their website needed technical optimisation, and they sought to improve rankings for competitive keywords.
Solution: We developed a strategic SEO plan focused on Local SEO, Technical SEO, and in-depth Keyword Research through white label SEO services. Our goal was to enhance their online presence, improve organic rankings, and drive both online and in-store traffic.
Local SEO
Challenge: Blooms The Chemist struggled with poor local visibility, affecting foot traffic across the Australian market.
Solution: Outsource SEO Australia optimised GBP profiles, used location-specific keywords, and built local citations to improve their local search rankings.
Results
Customer Success Metrics: The partnership between Blooms The Chemist and Outsource SEO Australia led to improved local search rankings, attracting more local customers. Technical improvements enhanced website performance, while better keyword rankings increased overall search visibility.
Increased Organic Search Traffic: Blooms The Chemist achieved 309.5K monthly organic visitors, indicating a strong online presence, especially across Australia.
Boost in Authority Score: The website’s authority score is now 44, reflecting improved domain credibility and higher rankings.
Backlinks Growth: With 19.3K backlinks and 1.1K referring domains, the site experienced substantial growth in external links, which helped enhance search engine performance.



