Technical SEO on WordPress for Local Moving Company in Hobart

Customer Case Study: Kent Removals Storage

This customer case study illustrates how improving the website of Kent Removals Storage raised its ranking and brought in more local visitors from Australia.

Overview: Established in 1946, Kent Removals Storage, a prominent logistics service, has built a reputation for excellence, providing attentive, caring, personal service to people and families across Australia. 

Challenge: Kent Removals Storage, a leading moving and logistics service in Australia, struggled to attract local visitors to its website. Despite offering a wide range of services, their site needed to be optimised for search engines, leading to low visibility and poor conversion rates.

Solution: Our Outsource SEO Australia’ skilled SEO experts collaborated closely with Kent Removals Storage to optimise their website’s search engine. We specifically targeted local SEO strategies to boost their visibility across Australia.

Technical Optimisation

Challenge: Achieving strong visibility in search engine rankings.

Solution:  Thorough keyword research was conducted, and on-page SEO strategies were implemented, including optimising meta tags and descriptions, along with leveraging content marketing through a blog.

Plugins Used/Optimised: We used plugins like Jetpack and Divi, along with Organisation Schema markup, to optimise the functionality and SEO performance of the website.

Jetpack secured the site with a firewall and optimised media loading. 

Divi optimised user-friendly landing pages to enhance site engagement and streamline navigation.

Organisation Schema boosted Kent Removals Storage’s SEO by structuring business details for better search visibility.

Results: The partnership between Kent Removals Storage and Outsource SEO Australia led to substantial enhancements in the company’s online presence, visibility, and business outcomes.

Customer Success Metrics: With the help of Outsource SEO Australia’ technical SEO optimisation and white label SEO services, Kent Removals Storage improved its local traffic, boosted its search engine rankings, and built a strong online presence in Australia.

Technical SEO Health Score improved in Semrush from 67 to 91.

By implementing targeted SEO strategies, we increased organic search traffic to 30.7K visits, reflecting a +5.4% growth.

Extensive Keyword Reach: The site ranks for 16.7K keywords in search engines.